Ericsson’s study has estimated that in the year 2020, half viewers watching TV and video will see it on mobile screens (laptops, smartphones and tablets), which will increase by 85% compared to 2010. This report was released on Monday, it says that more than 50 percent people will watch TVs and videos on mobile phones by 2020.
Ericsson’s ConsumerLab TV and the eighth edition of the Media Report stated that watching TV and video content has reached new heights of 30 hours a week. In this on-demand internet services, downloaded or recorded content, linear TV and content viewed on DVD included.
It has also been said in this study that by the year 2020, virtual reality (VR) will be very common and in one of three consumers will be VR consumer.
“For the first time this year, we have explored the level of consumer interest in VR in conjunction with media consumption, and the findings have been fascinating,” said Anders Erlandsson, senior advisor to Ericsson Consumer Lab.
Erlandsson said, “VR has the ability to bring together people around the world and have the potential to provide a more personal, more complementary media experience.”
This study is based on data collected by peoples around 16-69 years old from 13 countries (Canada, China, Germany, India, Brazil, Italy, Russia, South Korea, Spain, Sweden, Taiwan, UK and USA).
All of these respondents have a broadband connection at their home and they watch TV and video at least once a week and they use the internet service every day.
Studies have shown that about 60% of viewers now prefer on-demand viewing, which has increased by almost 50 percent since 2010.
The average number of on-demand services was 1.6 per person in 2012 and increased to 3.8 per person in 2017.
The study shows that nearly 70 percent of consumers now watch TV and videos on their smartphones – this amount is doubled the amount of 2012.